Digital Marketing as a Career Option in 2021 | How to start a career in Digital Marketing?

With the huge boom in digital marketing due to pandemics, people are considering digital marketing as a career option. You guys might ask if you can build a solid career in digital marketing, the answer is yes. There is a huge scope in digital marketing nowadays as every company is recruiting a digital marketing team who can market their brand successfully.

The digital marketing field is constantly evolving. Every digital marketer is scoping out trends and experimenting on how to create more impact. It is way different than the monotonous 9-5 job that anyone does. Digital marketing will let you explore your creative side and bring out the best possible ideas.

Why Digital Marketing as a Career?

Let us go through the pointers below to understand why we should choose digital marketing as a career option.

Diverse Job Opportunities

There are a lot of options to choose from when you are searching for a digital marketing job. Digital Marketing comes with different segments and different specializations for which there are distinguished roles. Select the job role in which you are confident among the array of other options related to digital marketing.

Lucrative Package

The fun fact is that digital marketing jobs offer lucrative packages in both technical and creative roles. You can earn more than any traditional job profile in this. The packages of digital marketers vary from 18L-3L per annum. However, the package offered can vary company and skill-wise. 

Test your Creativity

Unlike other fields, you get to test and bring out your quirky side to create catchy taglines and posts. You can also experiment with creatives or out-of-the-box campaigns which might grab the attention of the audience. Digital Marketing gives you a chance to try new things and let your imagination grow, it encourages you to think of unusual ideas and execute them. 

Immense Learning Option

You will get to learn a lot starting from SEO to content marketing, social media marketing, Google Ads, etc. You can master each of these skills to stand out among others in a job interview.

How to start a career in Digital Marketing?

To start a career in Digital Marketing firstly, you’ve to opt for the perfect digital marketing course. We offer a few bunches of courses in digital marketing:

• Digital Marketing: Consumer Insights
• Digital Marketing: Optimisation and Campaigning
• Digital Marketing: Dynamics of Digital Strategies

For opting for a digital marketing course you don’t need to enroll in any college or sit for any entrance exams. Digital marketing courses can be pursued online however, the eligibility criteria are different when it comes down to digital marketing certification or diploma. You can apply for the digital marketing certification course if you have just finished school or are doing graduation. However, if you are opting for a diploma in digital marketing you’ve to complete your graduation.

Secondly, you need to successfully complete these courses and receive your certifications. Next, you have to make a strong online presence of you or your company. Lastly, you can look and apply for jobs or opt for freelancing projects.

Job Options in Digital Marketing

• Digital Marketing Manager
• Search Engine Optimizer 
• Social Media Marketing Expert
• Content Marketing Manager
• Copywriter
• Search Engine Marketer
• Inbound Marketing Manager
• Conversion Rate Optimizer 
• Email Marketer
• Blogger
• Online content developer 
• Online content marketer
• SEM Analyst

Also Read:

• Importance of Digital Marketing For The Success Of The Business
• Top 10 Digital Marketing Agencies in India you need to know
• Are Online Certification Courses of Any Worth?
• Top Diploma Courses 2021

Written by Anushka Mukherjee